A.I in Social Media - this buzzword will stick around.
Written By Daniel Buttigieg
AI has taken the stage in 2023, and while buzzwords can sometimes be overwhelming, it's refreshing to see something new in the spotlight other than the age-old "pivot."
When we think of AI, we might envision machines generating quirky sentences or crafting visuals from word prompts. But AI is much more than that—it's a force that's changing the game for marketers worldwide and the less we see it as a tool to interact with and more of an integrated part of our marketing system the greater the success.
Beyond the Surface
AI isn't just about generating catchy phrases or images. It's a strategic powerhouse that's reshaping social media marketing. It is in fact reshaping many things around the world, but social media happens to be one of the most obvious spaces. Perhaps the unique combination of content, personalisation and data that are a haven for AIs.
Consider your own interactions on social media—the posts you engage with, the products you stumble upon. Algorithms are curating these experiences based on your data and behavior. It transforms raw information into tailored strategies that hit the mark. The true beauty of any AIs seamless performance lies in their inconspicuous nature. As Arthur C. Clarke aptly put it, "Any technology, when sufficiently advanced, becomes practically indistinguishable from magic." And when AI hits the mark (let’s be fair sometimes it’s questionable, for now) it truly feels like magic.
AI has taken the stage in 2023, and while buzzwords can sometimes be overwhelming, it's refreshing to see something new in the spotlight other than the age-old "pivot."
When we think of AI, we might envision machines generating quirky sentences or crafting visuals from word prompts. But AI is much more than that—it's a force that's changing the game for marketers worldwide and the less we see it as a tool to interact with and more of an integrated part of our marketing system the greater the success.
Beyond the Surface
AI isn't just about generating catchy phrases or images. It's a strategic powerhouse that's reshaping social media marketing. It is in fact reshaping many things around the world, but social media happens to be one of the most obvious spaces. Perhaps the unique combination of content, personalisation and data that are a haven for AIs.
Consider your own interactions on social media—the posts you engage with, the products you stumble upon. Algorithms are curating these experiences based on your data and behavior. It transforms raw information into tailored strategies that hit the mark. The true beauty of any AIs seamless performance lies in their inconspicuous nature. As Arthur C. Clarke aptly put it, "Any technology, when sufficiently advanced, becomes practically indistinguishable from magic." And when AI hits the mark (let’s be fair sometimes it’s questionable, for now) it truly feels like magic.
AI has taken the stage in 2023, and while buzzwords can sometimes be overwhelming, it's refreshing to see something new in the spotlight other than the age-old "pivot."
When we think of AI, we might envision machines generating quirky sentences or crafting visuals from word prompts. But AI is much more than that—it's a force that's changing the game for marketers worldwide and the less we see it as a tool to interact with and more of an integrated part of our marketing system the greater the success.
Beyond the Surface
AI isn't just about generating catchy phrases or images. It's a strategic powerhouse that's reshaping social media marketing. It is in fact reshaping many things around the world, but social media happens to be one of the most obvious spaces. Perhaps the unique combination of content, personalisation and data that are a haven for AIs.
Consider your own interactions on social media—the posts you engage with, the products you stumble upon. Algorithms are curating these experiences based on your data and behavior. It transforms raw information into tailored strategies that hit the mark. The true beauty of any AIs seamless performance lies in their inconspicuous nature. As Arthur C. Clarke aptly put it, "Any technology, when sufficiently advanced, becomes practically indistinguishable from magic." And when AI hits the mark (let’s be fair sometimes it’s questionable, for now) it truly feels like magic.
Apple Vision Pro has the potential to fast track the personalisation of Social Media.
Apple Vision Pro has the potential to fast track the personalisation of Social Media.
Apple Vision Pro has the potential to fast track the personalisation of Social Media.
The next 5 years are going to be wild.
In 2023 AI in social media has a market value of $1.64B USD. By 2028 it’s expected to be worth $5.66B USD. The fastest growing market is Asia-pacific.(1)
It’s fair to say that any agency or client not looking into and embracing AI as part of their marketing strategies is going to be left behind. Social media platforms are one of the first choices for marketing products and services. As a result, end users, such as financial services, e-commerce, retail, and others, are shifting toward artificial intelligence to bolster their performance on social media channels.
Combine this with the potential for an entirely new medium - Augmented Reality - and we may not only see new strategies but entirely new ways of interacting with social media turning it into a very personal experience for individuals.
(1)https://www.mordorintelligence.com/industry-reports/ai-market-in-social-media
In 2023 AI in social media has a market value of $1.64B USD. By 2028 it’s expected to be worth $5.66B USD. The fastest growing market is Asia-pacific.(1)
It’s fair to say that any agency or client not looking into and embracing AI as part of their marketing strategies is going to be left behind. Social media platforms are one of the first choices for marketing products and services. As a result, end users, such as financial services, e-commerce, retail, and others, are shifting toward artificial intelligence to bolster their performance on social media channels.
Combine this with the potential for an entirely new medium - Augmented Reality - and we may not only see new strategies but entirely new ways of interacting with social media turning it into a very personal experience for individuals.
(1)https://www.mordorintelligence.com/industry-reports/ai-market-in-social-media
In 2023 AI in social media has a market value of $1.64B USD. By 2028 it’s expected to be worth $5.66B USD. The fastest growing market is Asia-pacific.(1)
It’s fair to say that any agency or client not looking into and embracing AI as part of their marketing strategies is going to be left behind. Social media platforms are one of the first choices for marketing products and services. As a result, end users, such as financial services, e-commerce, retail, and others, are shifting toward artificial intelligence to bolster their performance on social media channels.
Combine this with the potential for an entirely new medium - Augmented Reality - and we may not only see new strategies but entirely new ways of interacting with social media turning it into a very personal experience for individuals.
(1)https://www.mordorintelligence.com/industry-reports/ai-market-in-social-media
Content is King but Data is the Kingdom.
AI isn't just an observer here; it's the architect shaping how data works for us. From analysing customer sentiments, creating unique content, conversation monitoring, ad management and optimisation, analysing an influencer’s genuine audience and engagement and predicting trends and market shifts before they happen. AI converts data into actionable insights and that data is telling us what type of content should remain as king. Imagine having the power to understand your audience's emotions, adapt messaging, and stay ahead of trends - it’s like magic.
But it doesn't end at data analysis. Chatbots have had a renaissance now better mirroring human conversations, and personalised content that addresses customer’s needs. AI-driven strategies are the secret ingredients to enhancing your brand's presence, capturing interest and fostering loyalty.
Increasingly, our desire for personalised content has led us to seek genuine connections in what we consume. TikTok stands as a prime example, excelling in fostering niche communities for almost every interest. As this trend gains momentum, brands' marketing approaches must evolve, becoming more intricate as they enter these individualised realms. This is precisely where AI's role becomes not just advantageous, but essential – helping allocate the precise narrative to the suitable audience.
AI isn't just an observer here; it's the architect shaping how data works for us. From analysing customer sentiments, creating unique content, conversation monitoring, ad management and optimisation, analysing an influencer’s genuine audience and engagement and predicting trends and market shifts before they happen. AI converts data into actionable insights and that data is telling us what type of content should remain as king. Imagine having the power to understand your audience's emotions, adapt messaging, and stay ahead of trends - it’s like magic
But it doesn't end at data analysis. Chatbots have had a renaissance now better mirroring human conversations, and personalised content that addresses customer’s needs. AI-driven strategies are the secret ingredients to enhancing your brand's presence, capturing interest and fostering loyalty.
Increasingly, our desire for personalised content has led us to seek genuine connections in what we consume. TikTok stands as a prime example, excelling in fostering niche communities for almost every interest. As this trend gains momentum, brands' marketing approaches must evolve, becoming more intricate as they enter these individualised realms. This is precisely where AI's role becomes not just advantageous, but essential – helping allocate the precise narrative to the suitable audience.
AI isn't just an observer here; it's the architect shaping how data works for us. From analysing customer sentiments, creating unique content, conversation monitoring, ad management and optimisation, analysing an influencer’s genuine audience and engagement and predicting trends and market shifts before they happen. AI converts data into actionable insights and that data is telling us what type of content should remain as king. Imagine having the power to understand your audience's emotions, adapt messaging, and stay ahead of trends - it’s like magic.
But it doesn't end at data analysis. Chatbots have had a renaissance now better mirroring human conversations, and personalised content that addresses customer’s needs. AI-driven strategies are the secret ingredients to enhancing your brand's presence, capturing interest and fostering loyalty.
Increasingly, our desire for personalised content has led us to seek genuine connections in what we consume. TikTok stands as a prime example, excelling in fostering niche communities for almost every interest. As this trend gains momentum, brands' marketing approaches must evolve, becoming more intricate as they enter these individualised realms. This is precisely where AI's role becomes not just advantageous, but essential – helping allocate the precise narrative to the suitable audience.
We need to talk less about an AI apocalypse and more about social regulation.
Just like everything new in tech, we tend to push the boundaries and see how far we can go. The unfortunate reality with many things in Social Media (and let’s be honest many other marketing areas around the globe) is regulations come into play too late in the game. It’s social media after and it moves at lightning speed! Once an area starts to get the attention of regulators it has probably already been exploited, used incorrectly and a new thing is on the horizon for all the same problems to take place. The recent regulations and crackdowns on Influencers and creators is a welcomed approach, if not a year or two too late (even if new rules in Australia put tough strains on agencies managing hundreds of influencers (+ Super + Work Cover + GST + Agency). We think the same will happen with AI and there will be brands or agencies out there exploiting technology in ways that’s beneficial to them, however will eventually get reigned in. Not to say some sort of governing body over AI progression wouldn’t be a bad thing… we’ve all seen the movies.
Just like everything new in tech, we tend to push the boundaries and see how far we can go. The unfortunate reality with many things in Social Media (and let’s be honest many other marketing areas around the globe) is regulations come into play too late in the game. It’s social media after and it moves at lightning speed! Once an area starts to get the attention of regulators it has probably already been exploited, used incorrectly and a new thing is on the horizon for all the same problems to take place. The recent regulations and crackdowns on Influencers and creators is a welcomed approach, if not a year or two too late (even if new rules in Australia put tough strains on agencies managing hundreds of influencers (+ Super + Work Cover + GST + Agency). We think the same will happen with AI and there will be brands or agencies out there exploiting technology in ways that’s beneficial to them, however will eventually get reigned in. Not to say some sort of governing body over AI progression wouldn’t be a bad thing… we’ve all seen the movies.
Just like everything new in tech, we tend to push the boundaries and see how far we can go. The unfortunate reality with many things in Social Media (and let’s be honest many other marketing areas around the globe) is regulations come into play too late in the game. It’s social media after and it moves at lightning speed! Once an area starts to get the attention of regulators it has probably already been exploited, used incorrectly and a new thing is on the horizon for all the same problems to take place. The recent regulations and crackdowns on Influencers and creators is a welcomed approach, if not a year or two too late (even if new rules in Australia put tough strains on agencies managing hundreds of influencers (+ Super + Work Cover + GST + Agency). We think the same will happen with AI and there will be brands or agencies out there exploiting technology in ways that’s beneficial to them, however will eventually get reigned in. Not to say some sort of governing body over AI progression wouldn’t be a bad thing… we’ve all seen the movies.
It’ll all come together to form Intelligent Marketing.
We’re always open for a chat if you’d like some recommendations on different AI platforms that could help support your marketing efforts. From content optimisation, logo tracking to social listening for market trends. Even better, reach out if you’d like to talk about partnering with Loft Social for your brand’s Content, Influencer and Social Media marketing.
We’ve embraced AI as our co-pilot. Helping us with tasks and allowing Loft Social to reach new heights in sophisticated analytics and outcomes. Ironically it allows us to be more creative, spend more time supporting our clients and make informed decisions on content output and influencer collaborations. All leading to better outcomes for both us and our partners.
We’re always open for a chat if you’d like some recommendations on different AI platforms that could help support your marketing efforts. From content optimisation, logo tracking to social listening for market trends. Even better, reach out if you’d like to talk about partnering with Loft Social for your brand’s Content, Influencer and Social Media marketing.
We’ve embraced AI as our co-pilot. Helping us with tasks and allowing Loft Social to reach new heights in sophisticated analytics and outcomes. Ironically it allows us to be more creative, spend more time supporting our clients and make informed decisions on content output and influencer collaborations. All leading to better outcomes for both us and our partners.
We’re always open for a chat if you’d like some recommendations on different AI platforms that could help support your marketing efforts. From content optimisation, logo tracking to social listening for market trends. Even better, reach out if you’d like to talk about partnering with Loft Social for your brand’s Content, Influencer and Social Media marketing.
We’ve embraced AI as our co-pilot. Helping us with tasks and allowing Loft Social to reach new heights in sophisticated analytics and outcomes. Ironically it allows us to be more creative, spend more time supporting our clients and make informed decisions on content output and influencer collaborations. All leading to better outcomes for both us and our partners.
