3. WHEN LOFT SOCIAL COLLECTS INFORMATION FROM USERS AND WHAT WE COLLECT

(a) Personal Information collected directly

When Users sign up to components of the Loft Social Platform, we collect the following types of Personal Information directly and consensually:

• Basic User information, including your name, User name, email, and date of birth;

• Basic account information, including any biographical information, social media handles, or other information you choose to associate with your account; and

• when you access the Loft Social Platform through a third-party service or platform (e.g. Facebook or Instagram), we will collect information that is made available to Loft Social by those services or platforms. You can generally control the information we receive from these sources by using the privacy settings on the third-party services or platforms.

We will collect the following types of information from Users as they use the Loft Social Platform:

• Basic account preferences, such as your preferences regarding social media channels; and

• Content that you post and submit to the Loft Social Platform (including content from third-party platforms), as well as content you may post directly on our social media pages, which includes any content from third-party platforms.

In the course of creating content, running a campaign, or providing you with our services, we may collect the following types of Personal Information directly and consensually from you:

• Delivery information, such as your full address and contact number;

• Payment-related information, such as bank account details or other information required to give effect to our agreement(s).

When a User makes an enquiry or sends us unsolicited feedback, we may collect the following types of Personal Information directly and consensually:

• Basic contact information, including your name and email; and

• Feedback information and the details of your interactions with us, including communications with customer support or other Loft Social personnel (e.g. the contents of an email sent to contact@loftsocial.com) or other information provided by you regarding your enquiry.

When you respond to a survey, we may directly and consensually collect the Personal Information disclosed on the survey form.

When you make an application for employment at Loft Social, we may collect any Personal Information provided within that application, such as the contents of a personal statement made in support of your application.

(b) Personal Information collected passively

As you interact with the Loft Social Platform or advertisements, we may collect the following types of Personal Information about your usage:

• Content that is posted about you by others over Loft Social campaign materials, your social media accounts, and if applicable, directly over the Loft Social platform;

• Background account information, such as your notification settings;

• Information about transactions, such as records of your purchases and any preferences relevant to the online store; and

The following types of browser, system, and device information regarding devices you link to the Loft Social Platform or use to access our digital content:

• Location information, regarding which country you’re accessing the platform from (e.g. the form of the IP address from which you access the Loft Social Platform);

• Web data tracking information, such as data from cookies stored on your device, including cookie IDs and settings, as well as logs of your access of the Loft Social Platform;

• Device information provided by devices you link to your Loft Social Platform accounts (e.g. device information from a GoPro or smartphone); and

• System usage information, such as logs of Users you have followed or are following you, and friends that you have added and been added by.

(c) Personal Information collected from third-parties

In certain specific situations, Loft Social will collect Personal Information about you from third-parties. The types of Personal Information collected include:

• Third-party account information made available to us when you link a third-party service or platform to your account on the Loft Social platform; and

• Third-party web data tracking information about your social media accounts, including information about your followership that fits certain parameters of who we think could become Loft Social Users (e.g. heat maps developed through Google Analytics which track patterns of User interactions with our web pages).