We’re excited to share that we’ve just reached our 700th influencer booking! Over time, we’ve encountered plenty of highs and lows - and we’ve learned a few lessons along the way. Below are some simple yet powerful tips to ensure your influencer campaigns hit the mark. (or you could just do this)
Step 1: Embrace the Wild West
Avoid rigid scripts. Instead of specifying every single detail, highlight the key elements you want mentioned or shown, and just as importantly, the things that can’t appear (like competitor brands or certain words). Expect revisions.
Be clear about exclusions. If there are products, topics, or language you’d rather not be associated with, make that crystal clear.
Step 2: Look Beyond Follower Counts
Check authenticity. It’s no longer 2015; follower counts alone don’t cut it. Engagement rates and audience demographics matter more than raw numbers.
Relevance over reach. A smaller, highly engaged audience - located where you can actually sell your product - can bring better results than big numbers made up of the wrong people (or worse, bots)
Step 3: Don’t Bet It All on a Single Post
Think long-term. Influencer marketing works best when it’s part of an ongoing strategy, rather than a one-off attempt to “go viral.”
Build brand association. Over time, you're leveraging influencer personalities and intellectual property, making it a marathon - not a sprint.
Step 4: Prioritize Authenticity
Audiences are savvy. People can spot forced sponsorships a mile away, and it can turn them off your brand.
Choose natural fits - or go extreme. When the influencer would genuinely use your product, it resonates, If you opt for something more unexpected, go all in. The grey areas rarely perform well.
By focussing on genuine partnerships, selecting influencers with engaged communities, and creating clear yet flexible briefs, you'll see stronger results from your influencer marketing efforts. If you'd rather let the pros handle it, Loft Social is here to help. Get in touch with us today - we'd love to manage your influencer marketing campaigns and help your brand thrive into the next dance trends.