Dr Glitter
Dr Glitter
Social media management, Content, events & influencer marketing
Social media management, Content, events & influencer marketing
Dr Glitter is set to launch in Aug 2024, and again, Loft was contracted to ensure that it’s the hottest new product on tiktok. The client needed launch content, website assets, product videos and PR. We are scheduled and ready to go 2 weeks head of schedule.
Content Strategy
Brand and content shoot
Production
Social Management
UGC
Dr Glitter is set to launch in Aug 2024, and again, Loft was contracted to ensure that it’s the hottest new product on tiktok. The client needed launch content, website assets, product videos and PR. We are scheduled and ready to go 2 weeks head of schedule.
Content Strategy
Brand and content shoot
Production
Social Management
UGC
The Strategy
For launch of a brand like this, with a lot of education and proof points required, we’ve now produced and directed 2 x major shoots. The first was for stylised photography for website and IG assets for the half the day, and the other half was mass tiktok content, all preplanned and shot to script in the afternoon - delivering the client 25 tiktoks. When launching a brand on tiktok, you need quantity and quality content to drive uptake and engagement so we needed to ensure we had the brand assets to back up the influencer and UGC shots.
The Strategy
For launch of a brand like this, with a lot of education and proof points required, we’ve now produced and directed 2 x major shoots. The first was for stylised photography for website and IG assets for the half the day, and the other half was mass tiktok content, all preplanned and shot to script in the afternoon - delivering the client 25 tiktoks. When launching a brand on tiktok, you need quantity and quality content to drive uptake and engagement so we needed to ensure we had the brand assets to back up the influencer and UGC shots.
