Just Jeans
Just Jeans
Always on influencer and content program - Winter 2024
Always on influencer and content program - Winter 2024
Just Jeans is engaged with Loft Social in an always-on influencer marketing program to support their in-store and online sales and marketing efforts. Loft social produces influencer content for seasonal campaigns, delivers regular content shoots for social media and tiktok as well as campaign talent bookings.
Scope
Influencer marketing strategy
Influencer program
Content production
Just Jeans is engaged with Loft Social in an always-on influencer marketing program to support their in-store and online sales and marketing efforts. Loft social produces influencer content for seasonal campaigns, delivers regular content shoots for social media and tiktok as well as campaign talent bookings.
Scope
Influencer marketing strategy
Influencer program
Content production
The Strategy
We developed an influencer-first content strategy and always on social content, working closely with a range of talent across the fashion space in Australia, all of whom were expert storytellers, to educate their audience on styling essentials and seasonal layering.
The Strategy
We developed an influencer-first content strategy and always on social content, working closely with a range of talent across the fashion space in Australia, all of whom were expert storytellers, to educate their audience on styling essentials and seasonal layering.
The Results
137
pieces of content
6k
follower growth
42
influencers
6.2M
impressions per campaign
300k
total content interactions
