The Cali Villas
The Cali Villas
Social media management, Content & UGC
Social media management, Content & UGC
The Cali Villas (Canggu) partnered with Loft Social for their launch into market, 2021/22. Loft Social produced content, managed influencer trips and bookings as well as social media management for the 18 month launch period.
Scope
Content marketing strategy
Social media management
community management
Influencer program
The Cali Villas (Canggu) partnered with Loft Social for their launch into market, 2021/22. Loft Social produced content, managed influencer trips and bookings as well as social media management for the 18 month launch period.
Scope
Content marketing strategy
Social media management
community management
Influencer program
The Strategy
As always, Loft Social began with a comprehensive strategy to make The Cali Villas the talk of the town. Through a detailed content shoot and carefully planned launch and influencer bookings, The Cali Villas gradually became one of the most popular hotels in Canggu, Bali. Additionally, they remain in high demand and continue to be fully booked as the owners expand their business.
The Strategy
As always, Loft Social began with a comprehensive strategy to make The Cali Villas the talk of the town. Through a detailed content shoot and carefully planned launch and influencer bookings, The Cali Villas gradually became one of the most popular hotels in Canggu, Bali. Additionally, they remain in high demand and continue to be fully booked as the owners expand their business.
The Results
45k
followers in first 12 months
28
influencer stays
60M
impressions per campaign
12
months social media management
7x
custom shoots including drones, cinematic and shot-on-iPhone content
14%
engagement rate
