The unstoppable power of #TikTokMadeMeBuyIt

Written By Loft Social

TheTikTok made me buy it phenomenon has helped products of all kinds fly off the shelves—from from leggings and milk frothers to cranberry juice,cleaning products,homewares, andeverything in between.TikTok is so notorious for helping brands take off that's it's often covered in the news, and some retailers have created #TikTokMadeMeBuyIt sections in their stores, knowing that shoppers are looking to buy things they see on the app.

TikTok has the highest and most frequent shoppers on the social platform with 20% saying they buy things on TikTok all the time, and 67% say “TikTok inspired them to shop even when they weren't looking to do so”.


Interestingly 78% of those also agreed “that the best brands on TikTok are ones that share their ideas and work together with users” emphasising the community nature of the platform. 70% “say they feel like they're a part of community on TikTok”.


More from TikTok

TheTikTok made me buy it phenomenon has helped products of all kinds fly off the shelves—from from leggings and milk frothers to cranberry juice,cleaning products,homewares, andeverything in between.TikTok is so notorious for helping brands take off that's it's often covered in the news, and some retailers have created #TikTokMadeMeBuyIt sections in their stores, knowing that shoppers are looking to buy things they see on the app.


TikTok has the highest and most frequent shoppers on the social platform with 20% saying they buy things on TikTok all the time, and 67% say “TikTok inspired them to shop even when they weren't looking to do so”.


Interestingly 78% of those also agreed “that the best brands on TikTok are ones that share their ideas and work together with users” emphasising the community nature of the platform. 70% “say they feel like they're a part of community on TikTok”.


More from TikTok

TheTikTok made me buy it phenomenon has helped products of all kinds fly off the shelves—from from leggings and milk frothers to cranberry juice,cleaning products,homewares, andeverything in between.TikTok is so notorious for helping brands take off that's it's often covered in the news, and some retailers have created #TikTokMadeMeBuyIt sections in their stores, knowing that shoppers are looking to buy things they see on the app.


TikTok has the highest and most frequent shoppers on the social platform with 20% saying they buy things on TikTok all the time, and 67% say “TikTok inspired them to shop even when they weren't looking to do so”.


Interestingly 78% of those also agreed “that the best brands on TikTok are ones that share their ideas and work together with users” emphasising the community nature of the platform. 70% “say they feel like they're a part of community on TikTok”.


More from TikTok

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