Jay Jays
Jay Jays
Always on influencer and content program
Always on influencer and content program
Jay Jays has an always on influencer program with Loft Social, working together since 2022.
Scope
Influencer marketing strategy
Influencer program
Content production
Jay Jays has an always on influencer program with Loft Social, working together since 2022.
Scope
Influencer marketing strategy
Influencer program
Content production
The Strategy
We developed an influencer-first content strategy, collaborating closely with a diverse group of young, vibrant talent (ages 17-21) in the fashion space on TikTok. These influencers styled the licensed clothing and seasonal layers both from our sets and their own homes. It’s not unusual for our portfolio of TikTok creators to go viral multiple times a month, and during the 3-month campaign, we achieved viral status 9 times.
The Strategy
We developed an influencer-first content strategy, collaborating closely with a diverse group of young, vibrant talent (ages 17-21) in the fashion space on TikTok. These influencers styled the licensed clothing and seasonal layers both from our sets and their own homes. It’s not unusual for our portfolio of TikTok creators to go viral multiple times a month, and during the 3-month campaign, we achieved viral status 9 times.
The Results
334
pieces of content
27
influencers
21M
impressions per campaign
63k
total content interactions
19%
Average engagement rate
